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The new luxury scent collection donates to life-saving healthcare programs to communities in need.
November 27, 2024
By: Rachel Klemovitch
Assistant Editor
Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partnered with Aroma360 for a special collection of popular products. The (AROMA360) RED Collection features some of Aroma360’s iconic products, including the Red Wireless Pro Scent Diffuser. Aroma360’s Red Fragrance features notes of grapefruit, bergamot, jasmine, and cashmere amber. This scent comes in a 50ml (RED) Parfum, (RED) Pro Pod Fragrance Oil, (RED) 500ml Fragrance Oil, and (RED) Sandwax Bougie Candle. Benzion Aboud, Founder & CEO of Aroma360, said, “Aroma360 is very proud to partner with an organization like (RED). One of my core beliefs in life is that you should always give back to the community that helped build you. And as Aroma360 continues to grow into an international brand, we are honored to give back on a global scale.” Tyler Prow, Director of Public Relations for Aroma360, commented, “Aroma360 has partnered with some of the biggest brands on the planet, but this has been one of the most meaningful collaborations yet. With the (AROMA360)RED Collection, customers can use their passion for luxury and ambiance to change the world for the better.” Jennifer Lotito, President & COO, (RED), stated, “We’re excited to partner with Aroma360 with the launch of this incredible (RED) collection. The signature scent will make your space smell great for the holidays, and every purchase helps support work to provide equitable and equal access to life-saving healthcare programs in vulnerable communities.” With every (AROMA360) RED Collection purchase, 25% of the sales prices will go directly to (RED) to help bring life-saving healthcare programs to communities most in need.
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